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Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies

Today, so many businesses make use of digital marketing. However, print media marketing is also effective.

Even if print media is old it is still effective. You can still see a lot of print media all over the world, for example billboards. There are a number of companies that try to avoid using print media strategies.

Digital marketing is only done in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing is very flexible and it can reach so many people all over the whole world.

Print marketing make use of physical print media such as billboards, direct mail, newspapers, posters and magazines. Print marketing strategies gives you the option to choose the place where you will put your advertisement.

It is much more better if you combine both marketing strategies. studies prove that digital and printed media marketing really has a number of advantages.

Below are the methods that you can use print media and digital media together:

A. QR codes

QR codes also called the quick response codes and these are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. If you want to to make use of QR codes then you can hire a commercial printing company.

B. Custom URL’s

Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.

C. Social media websites

You can use social media site and combine it with a print advertising campaign.

Another way you can advertise web pages is through print advertisements. You can make use of print media to advertise your company’s profile and account.

Variable printing is a type of printing that has all sorts of graphics, texts and images. This can be used in social media campaigns.

Digital marketing and print marketing strategies are really effective and should be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to choose the right commercial printing company. Conduct a research first before choosing a company. Choose a company that is experienced in digital marketing and print marketing and is very reliable.